HERBY LAW SERVICES IP & International Trade
Panama · Intellectual Property & International Trade

Your Legal & Trade Gateway to Panama

Counsel for foreign manufacturers, exporters and distributors doing business in Panama — trademark protection, customs and international trade advisory, and market entry support, including the Colón Free Zone.

8.98°N, 79.52°W — PANAMA CITY / COLÓN FREE ZONE, ATLANTIC ENTRANCE
01 Who We Help

We represent the Panama side of your business

Our clients are based elsewhere — the United States, Europe, Asia, and across Latin America — and need a legal foothold in Panama before, during, or after entering this market.

Selling in Panama — or simply moving goods through it? Either way, Panama may be legally relevant to your brand.

Manufacturers

Bringing products into Panama for sale, or moving them through its ports and Free Zone toward other markets.

International Brand Owners

Foreign trademark owners seeking protection in Panama even when their products are destined for other Latin American or Caribbean markets.

Exporters

Moving goods through Panamanian ports, customs, and the Colón Free Zone — whether or not Panama is the final destination.

International Companies

Structuring commercial agreements and legal presence under Panamanian law.

Distributors

Formalizing representation and distribution arrangements in Panama.

Foreign Investors

Evaluating Panama as a base for trade and commercial operations.

Companies Entering Panama or Latin America

Using Panama as a legal and logistical gateway to the wider region.

02 Core Services

Three practice areas, one point of entry

Intellectual property, international trade, and market entry are handled together — because for a foreign company arriving in Panama, they rarely come apart.

Intellectual Property

Building and defending trademark rights in Panama for brands based abroad.

  • Trademark Registration in Panama
  • Preliminary Trademark Searches
  • Trademark Renewals
  • Trademark Protection
  • Licensing Agreements
  • IP-Related Commercial Agreements
  • Trademark Portfolio Support
Protect Your Trademark in Panama

International Trade & Customs

Advisory for goods moving in and out of Panama, including the Free Zone.

  • Imports and Exports
  • Customs Matters
  • International Trade Advisory
  • Foreign Trade Compliance
  • Commercial Documentation
  • Colón Free Zone Advisory
  • Free Zone Legal Framework
  • International Commercial Agreements
Discuss Your Panama Trade Strategy

Panama Market Entry

Legal structure for companies establishing commercial operations in Panama.

  • Market Entry Legal Support
  • Distribution Agreements
  • Commercial Representation Agreements
  • Distributor Structure
  • Local Legal Coordination
  • Trade and Customs Planning
  • Regulatory Coordination
  • Panama as a Regional Distribution Platform
Explore Panama Market Entry

Customs IP & Transit Brand Protection

Protecting trademark rights within Panama's international trade and transit environment.

  • Customs-Related IP Matters
  • Local Representation for Border Protection
  • Colón Free Zone Brand Protection
  • Legal Response for Branded Merchandise in Transit
Explore Brand & Transit Protection
03 Why Panama

A working platform, not just a location

Panama sits at the point where the Atlantic and Pacific meet, connected by the Panama Canal and served by ports on both coasts. That position — combined with the Colón Free Zone and a dollar-based economy — is why so many companies use Panama as a base for trade, rather than only a market to sell into.

For a foreign manufacturer or exporter, that means shorter logistical distances to the rest of Latin America and the Caribbean, and an established commercial and legal infrastructure for handling imports, exports, and re-export trade.

Panama at a Glance
CanalAtlantic–Pacific transit route
Free ZoneColón Free Zone — duty-deferred trade hub
PortsTerminals on both coasts
CurrencyUS dollar circulates alongside the balboa
ReachGateway to Latin America & the Caribbean
04 Why Herby Law Services

Built at the intersection of law and trade

Our practice grew out of more than two decades of work connected to the Colón Free Zone commercial ecosystem — which means we approach intellectual property and trade matters with a practical understanding of how goods, contracts, and brands actually move through Panama.

  • Combined practice. Intellectual property and international trade are handled as one discipline, not two separate referrals.
  • Free Zone fluency. Direct, longstanding familiarity with the Colón Free Zone's commercial and customs environment.
  • Foreign-company focus. Built to work with clients based outside Panama, in a second language and a different time zone.
  • Practical execution. Legal advice paired with a working understanding of the commercial side of the transaction.
05 For International Manufacturers

Considering Panama for sales or distribution?

If you manufacture abroad and are evaluating Panama — or Latin America more broadly — as a market, we can help you approach it with the legal groundwork in place. That typically includes work to:

  • Protect your trademark before it reaches the local market
  • Review the contractual structure behind a distribution or representation arrangement
  • Assess how importation and distribution would work under Panamanian law
  • Understand the customs and trade environment relevant to your goods
  • Support your legal entry into the market
  • Coordinate local legal matters as they arise

“Are you currently looking for a distributor or commercial partner in Panama?”

We advise on the legal structure of distribution and representation arrangements — reviewing, drafting, and coordinating them. We don't source or guarantee commercial introductions, but we can help you evaluate and formalize a relationship once one is on the table.

Discuss Your Panama Market Entry
06 Trademark Services

Your first commercial move in Panama should protect your name

In Panama, trademark matters — searches, filings, renewals, and enforcement — are handled through local legal counsel before the national trademark authority. For a foreign company, that means having Panama-based representation before your brand enters the market, not after.

We assist foreign manufacturers, exporters, and brand owners with the trademark work itself, and with fitting it into the broader picture of how the brand will be sold, licensed, or distributed in Panama.

Protect Your Trademark in Panama
07 Contact

Send an International Inquiry

Tell us about your company and what you're looking to do in Panama. We'll follow up directly by email.

Address
Republic of Panama — Colón Free Zone, Calle 16, Edificio Offbrand

International inquiries are welcome.

Sent directly and confidentially — no email client required.